The Social Hub Opening

The Social Hub started 10 years ago as The Student hotel, a place where young people can find their purpose and change the world to shape the future. As their community grew, they grew with it, evolving into a hybrid space with hotel rooms for tourists, shared housing for travellers, coworking for digital nomads and a creative space for entrepreneurs and locals.
On 13 December 2022, TSH Barcelona Opening was celebrated, presenting at the same time its rebranding: The Social Hub. We had the opportunity to carry out the artistic direction of the event following TSH's characteristic neon aesthetics.

We designed the room where the guests of the corporate dinner could enjoy the desserts created by Alejandro Serrano, the youngest Spanish chef to receive a Michelin star. We also created Room 69, an installation that reinterpreted one of the hotel's rooms and encouraged guests to interact in it with the possibility of taking home a souvenir of the experience.


Internship at Luca Hugo Brucculeri Studio

Art direction

Team: Ingryd Naranjo, Aina Alberich and Ana Monforte